Dr. Paru Chaudhari

Dr. Paru Chaudhari is a practicing and Board-Certified Dermatologist with a focus on inflammatory conditions such as acne and rosacea. She spent several years in private practice in New York City where she also served as an instructor in Clinical Dermatology at Columbia University. She has been published in several peer-reviewed Dermatology journals and books. Dr. Chaudhari is co-founder of the natural skincare brand, kitavaMD, and also volunteers as a clinical instructor at UCSF. She currently resides and practices in the San Francisco Bay Area.

Board of Certification
Dermatology, American Board of Dermatology

Residency
Stanford University Dermatology Residency, CA

Medical Education
Icahn School of Medicine at Mount Sinai, Doctor of Medicine (MD), NY

Dr. Justin Gordon

Dr. Justin Gordon is a practicing, Board-Certified Dermatologist and is faculty at Stanford University where he delivers comprehensive dermatologic care on a range of skin conditions. He previously served as the Associate Program Director for Stanford's Dermatology Residency where he continues to educate medical students and residents. Dr. Gordon also founded the Acne Specialty Clinic within Stanford Dermatology and is co-founder of the natural skincare brand, kitavaMD. He resides in San Francisco, CA.

Board of Certification
Dermatology, American Board of Dermatology

Residency
Stanford University Dermatology Residency, CA

Medical Education
Emory University School of Medicine, Doctor of Medicine (MD), GA

The Journey

You’re on the way to clearer and healthier looking skin!

Here’s what you can expect on your skincare journey

THE JOURNEY TO CLEAR & HEALTHY SKIN

WEEKS 0-1

THE START

WEEKS 1-3

THE PURGE

WEEKS 4-5

THE PUSH

WEEKS 6-8

THE REWARD

—— THE SCIENCE

  • Gentle cleansing of the surface
  • Skin cells begin to react to new products
  • Pores open up and decongest
  • Dryness and irritation may occur

—— THE SCIENCE

  • Acne-treating ingredients increase exfoliation
  • Dead skin cells and trapped oil beneath the surface begin to purge
  • Skin cells start to turn over and regenerate
  • Temporary irritation and flare ups may occur

—— THE SCIENCE

  • Acne-fighting ingredients activate beneath skin's surface
  • Push of remaining dead skin cells cause (temporary) inflammatory reaction
  • Cell turnover continues; regeneration naturally restores skin
  • Active ingredients and antioxidants support rehydration and healing

—— THE SCIENCE

  • Remaining cells turn over; regeneration smooths out surface
  • Antioxidants neutralize free radicals and brighten complexion
  • Anti-inflammatory properties reduce the appearance of redness and calms skin

—— REAL TALK

When introducing a new product into your skincare routine, allow time for your skin to adjust. While there is not a “quick fix” for clear skin, kitavaMD’s 3-step system is clinically proven to reduce acne and clear skin. Although results may seem minor at first, stay positive! Trust us, your skin will thank you.

—— REAL TALK

Welcome to "The Purge". Your skin is beginning to detox from the inside-out to make way for fresh and healthy skin cells. It’s normal to experience a breakout or two - don’t panic! Acne-fighting ingredients are working hard to build a strong foundation for clear, brighter and healthier looking skin.

—— REAL TALK

When it comes to your skin, sometimes you have to play the long game to get results. On average, your skin cells turn every 28-40 days and acne-prone skin cells may take longer to repair and regenerate. If you haven’t experienced visible improvements yet, give it a little more time. Your glow will be worth it!

—— REAL TALK

Hello healthy skin! By now, you’ve exfoliated out the “bad” and made way for all the new, super nourished skin cells to shine through. Over the next few days, you should continue to notice visibly improved and replenished skin. Be proud of yourself for giving your skin the nourishment it needed to achieve a truly healthy glow!

WEEKS 0-1

THE START

—— THE SCIENCE

  • Gentle cleansing of the surface
  • Skin cells begin to react to new products
  • Pores open up and decongest
  • Dryness and irritation may occur

—— REAL TALK

When introducing a new product into your skincare routine, allow a fair amount of time for your skin to adjust. While there is not a “quick fix” for clear skin, KitavaMD’s 3-step system is clinically proven to brighten skin complexion and reduce the appearance of acne in just a few weeks. Although results may seem minor at first, stay positive!

WEEKS 1-3

THE PURGE

—— THE SCIENCE

  • Acne-treating ingredients increase exfoliation; dead skin cells and trapped oil from beneath skin’s surface begin to purge
  • Skin cells start to turn over and regenerate
  • Temporary irritation and flare ups may occur

—— REAL TALK

Your skin is beginning to detox from the inside-out to make way for fresh and healthy skin cells. This phase is known as, “The Purge.” It’s normal to experience a breakout or two — don’t panic! The acne-fighting ingredients are working hard to build a healthy foundation for clear and brighter skin.

WEEKS 4-5

THE PUSH

—— THE SCIENCE

  • Purge of remaining dead skin cells and trapped oil comes to the surface
  • More cells begin turning over to naturally restore skin
  • Key ingredients encourage rehydration and healing process

—— REAL TALK

When it comes to your skin, sometimes you have to play the long game to get results. Think of it this way — on average, your skin cells turn every 28-40 days and acne-prone skin cells may take longer to repair and regenerate. If you haven’t experienced visible improvements yet, give the formula a little more time. Your glow will be worth it!

WEEKS 6-8

THE REWARD

—— THE SCIENCE

  • Remaining skin cells turn; regeneration smooths out surface
  • Antioxidants brighten the appearance of skin
  • Anti-inflammatory properties reduce the appearance of redness and calms skin

—— REAL TALK

You made it! Say hello to clear, radiant skin! By now, you’ve exfoliated out the “bad” and made way for those beautiful new skin cells to shine through. Over the next few days, you should continue to notice visibly improved and rejuvenated skin. Be proud of yourself for giving your skin the nourishment it needed to achieve a truly healthy glow!
Our Mission

kitavaMD wants you to believe in better. We are on a mission to change the beliefs around natural skincare by creating products that actually work. We believe that there is a perfect balance between science and nature and there shouldn’t be a sacrifice in quality or results.

Our Formulas

Developed using scientifically-proven ingredients, each product’s formula is optimized for maximum tolerability to ensure it meets the high standards that our board-certified dermatologists at kitavaMD stand behind.

Did You Know?

If you’re experiencing dry skin, here’s why your shower may be the cause!

Hot water can strip away important natural oils and protective barriers, leading to dry and irritated skin. Instead, try to use lukewarm water when bathing or washing your skin and make sure to moisturize right after. Gently pat dry and then apply to help lock in moisture.

Check out Skincare 101 for more tips and myth-busters!

Healthy skin is our thing and we want it to be yours too.

Questions? Ask us anything.

Whether you’re seeking skincare advice or just have a quick question, we’re here to help you every step of the way.

Product Spotlight: Blemish Cleansing Wipes

Fun Fact: Do you know what inspired us to create these wipes?

“Buttne” – yes seriously. We had many patients experiencing body acne, specifically butt acne. The culprit? Not showering immediately after working out.Here’s why:

Butt acne tends to occur from sweat and dirt occluding hair follicles leading to acne and folliculitis (inflammation of the hair follicles). It often occurs when working out (or sweating) in clothing that is not breathable or wearing tight fitting clothing for long periods of time.